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Thursday, October 02, 2008

Business Ethics & Greenwashing

The October issue of Alberta Venture magazine is out. The business ethics column that I help write is called “The Right Call.”

This month it is about Greenwashing.

The perspectives in the column are quite more about the cynicism of this phenomenon. I was interested in Michael Atkin’s statement that hybrid vehicles are a “scam.”

He is an automotive dealer who says “nothing is really being done to really address vehicles and the environment.”

Here is the link: http://www.albertaventure.com/?p=2766&year=2008