The October issue of Alberta Venture magazine is out. The business ethics column that I help write is called “The Right Call.”
This month it is about Greenwashing.
The perspectives in the column are quite more about the cynicism of this phenomenon. I was interested in Michael Atkin’s statement that hybrid vehicles are a “scam.”
He is an automotive dealer who says “nothing is really being done to really address vehicles and the environment.”
Here is the link: http://www.albertaventure.com/?p=2766&year=2008