There is a need for a real conversation about the oil sands based on evidence and science. Propaganda by any side does not help and it is good to see some evidence based push back by industry. The slick ad campaigns by industry and the Alberta government are perceived as nothing more than the propaganda from the other side.
Albertans as owners of the oil sands are not amused by any of this posturing. Albertan's own the oil sands and we are becoming a target around the world. The agitprop approaches are not helpful. We want and deserve to have a sense of pride in this amazing opportunity. That opportunity is not just to get rich as possible as quickly as possible.
The real opportunity is to be the best stewards of our Alberta owned hydrocarbon resources on the planet. That means environmental stewardship, biodiversity stewardship, social impact stewardship, reclamation stewardship and to maximize the fiscal return from the exploitation of the resource for future generations of Albertans.
Creating jobs and attracting investment is just the ante into the oil sands game. There is so much more that needs to be done, can be done and to the credit of those oil sands corporations in the Oil Sands Leadership Initiative - is being done. More on that in later posts.