Stairway to Brand Heaven and Hell

Here is a great representation about how citizens/people feel about their relationship to politics and to politicians these days.  Everyone has a BRAND.  How is your brand doing on this set of values?  How would you rate the political parties in Alberta on these brand values?

Looking forward to your comments.

 http://www.flickr.com/photos/7855449@N02/2780450986/in/set-72157606844282993/

H/T Sharon Matthias for the link and thanks to David Armano for the image.