Got a call last night from Alberta Liberal Leader David Swann giving me a heads up on his effort to reach out to progressive thinking Albertans to do politics differently. As part of Reboot Alberta I am all in favour of that and pleased to see David making the gesture.
This is part of a larger discussion he and I had a week or so ago about getting a larger gathering of progressives together in the new year to really get serious about how we want to be governed,with whom and what are the core values we want expressed and applied by our politicians and in how we are to be governed in the future. It has to be much more that vote for me and lets get rich quick!
To linear people that sound like a lot of navel gazing I know. But the reality is we are so badly governed in Canada and Alberta these days that something has to change and dramatically. I am of the opinion that major transformations do not happen incrementally from the status quo. Something altogether new replaces the status quo. A superficial example is with the advent of cell phones just try and find a payphone. They have become virtually extinct.
What is the transformational replacement for the inert, inept, and inadequate model of politics and government these days? I don't think for a minute that the reversal of decades of positive social development that the Wildrose Alliance Party wants to accomplish with its social conservative "us versus them" approach to politics is the way to go. None of the existing political "alternatives" are resonating. There are 45% of Albertans in a recent poll said they had no confidence in any existing Alberta party or leader to adequately manage Alberta's growth.
As Monty Python said, "...and now for something completely different" is where most Albertans at at. The Alberta progressives are overwhelmingly committed to making a positive contribution to the province's future and feel their personal efforts make a difference. How do we focus that commitment, energy and spirit into actual political and democratic change? That is the question before us and I am delighted that people like David Swann are prepared to pose it dramatically and purposefully.
I will await with great interest what he and others like the fledging Alberta Party are ready to do. There are progressive thinking people who are showing up and stepping up to the plate. Time to take a swing and even more timely to make a pitch. (sic)
Stay tuned Alberta. This could get interesting.
Wednesday, July 07, 2010
Tuesday, July 06, 2010
Have You Met OSQAR? You Should!
OSQAR is "Oil Sands Questions and Responses" and an effort of Suncor to help answer the "who can you trust" question on the oil sands. I recently did another blog post on this question.
Here is a link to the latest offering of OSQAR on air quality in the oil sands producing region. It is worth a read and even worth you subscribing to for future editions if you take your rights and responsibilities as a citizen owner of the oil sands. Full disclosure, I am a Suncor shareholder and have done work for them on occasion but not for some time.
Notice a couple of thing in this effort by OSQAR. They quote evidence based scientific research to substantiate the claims. They identify the individual who did the study and provide a link to learn more about the research. They also provide a link to the original material they are challenging. This time from Environmental Defence. Lots of context, content and authoritative sources you can read and judge for yourself.
This is clearly a more trustworthy approach than the glossy paid advertising approaches being used in too many instances by government and industry. But I have to say, it is not quite there yet. What they don't do is provide for a capacity for readers to have a conversation on the issue so people can share their thoughts, information, reaction and insights to the material and the issues. This is still a one-way - let me tell you what you need to know approach to reach an audience. It will inform and raise awareness but it will not create a trusting relationship with a recipient. Nor will it likely form a community of conversation amongst Albertans on the issues being addressed so the sharing of ideas helps everyone learn more from each other as well as from authorities and experts. It is not participatory.
The overarching question in all of this for Albertans still is who can we trust. Research quoted in Reader's Digest in 2009 shows that some of the least trusted people in our society are CEOs and Politicians. The least trusted industries are Oil companies and Advertising. It is a tough up hill battle for oil sands companies but that is no reason not to engage but REALLY engage.
I think Suncor is one of the leading companies and one of the bright lights and most worthy on its social license to operate in the Alberta oil sands. There are lots of reasons, OSQAR is only one very small but personal reason I hold this opinion.
So good start Suncor but open OSQAR up for some community feedback please. People are already talking online and in person about oil sands, Suncor, air quality and a host of other topics that will interest and be about you. You may as well know what is being said out there about you and your issues. So come into the new media world with a bit more courage. Create a space in OSQAR for a dialogue and participate along with Albertans in the conversations that will occur. You will have ample opportunity to listen, be heard, correct the facts, add evidence and challange some incorrect assumptions if need be.
Here is a link to the latest offering of OSQAR on air quality in the oil sands producing region. It is worth a read and even worth you subscribing to for future editions if you take your rights and responsibilities as a citizen owner of the oil sands. Full disclosure, I am a Suncor shareholder and have done work for them on occasion but not for some time.
Notice a couple of thing in this effort by OSQAR. They quote evidence based scientific research to substantiate the claims. They identify the individual who did the study and provide a link to learn more about the research. They also provide a link to the original material they are challenging. This time from Environmental Defence. Lots of context, content and authoritative sources you can read and judge for yourself.
This is clearly a more trustworthy approach than the glossy paid advertising approaches being used in too many instances by government and industry. But I have to say, it is not quite there yet. What they don't do is provide for a capacity for readers to have a conversation on the issue so people can share their thoughts, information, reaction and insights to the material and the issues. This is still a one-way - let me tell you what you need to know approach to reach an audience. It will inform and raise awareness but it will not create a trusting relationship with a recipient. Nor will it likely form a community of conversation amongst Albertans on the issues being addressed so the sharing of ideas helps everyone learn more from each other as well as from authorities and experts. It is not participatory.
The overarching question in all of this for Albertans still is who can we trust. Research quoted in Reader's Digest in 2009 shows that some of the least trusted people in our society are CEOs and Politicians. The least trusted industries are Oil companies and Advertising. It is a tough up hill battle for oil sands companies but that is no reason not to engage but REALLY engage.
I think Suncor is one of the leading companies and one of the bright lights and most worthy on its social license to operate in the Alberta oil sands. There are lots of reasons, OSQAR is only one very small but personal reason I hold this opinion.
So good start Suncor but open OSQAR up for some community feedback please. People are already talking online and in person about oil sands, Suncor, air quality and a host of other topics that will interest and be about you. You may as well know what is being said out there about you and your issues. So come into the new media world with a bit more courage. Create a space in OSQAR for a dialogue and participate along with Albertans in the conversations that will occur. You will have ample opportunity to listen, be heard, correct the facts, add evidence and challange some incorrect assumptions if need be.
Could There Be an American Style Tea Party in Alberta's Future?
I subscribe to an American progressive site http://www.democracyinaction.org/. I just got a note about the Glenn Beck (Fox News ultra right-wing talk show host ) pushing the “conservative message machine” as the “chief cheerleader” for the Tea Party types. He is tapping into the resentment of working and unemployed people in the USA....and there are a lot of them that is for sure.
There are allegations that a lot of misinformation being spread by Mr. Beck including suggestions President Obama was not prepared to meet Tony Hayward the British Petroleum CEO because he was “a white CEO.” Beck apparently is also saying the American progressive movement is a “cancer” that was “designed to eat the Constitution.”
The conclusion is “...many progressives, liberals and Democrats are in denial, not tuned in to what is happening in Tea Party-land.” There is a concern that the money and machine behind the otherwise kooky and incoherent rage of Tea Party supporters "...is a powerful cartel of right-wing interests with very deep pockets...(and) a cabal of high-priced political operatives and lobbying groups....”
We have not seen the Tea Party effects in Alberta ... yet. What is just as interesting is what if the progressive voice in Alberta is in denial too. If so the political culture and political power can be highjacked very easily as a result of continued indifference – never mind actual denial.
Alberta has been more of less socially progressive and fiscally conservative for a long time. The shift of focus as of late by the PC and the WAP has been to be conservative on social issues, loose on economic issues and narrow focused on environmental issues too. The progressive element is all but lost in the current Alberta political culture. The trend lines are not promising that positive progressive change will happen automatically.
I have said before that progressives live in their heads and Alberta is no exception. The old ethos of the Lougheed PCs is long gone and actually very much forgotten. If progressive continue to be distant and indifferent to politics and to the realities – not merely the possibilities – of a hard fundamentalist shift to the right in Alberta we will have ruined the possibility of a pluralist, progressive and inclusive province. Such a waste of the potential for our place in time and for us as a people going forward.
So if you don’t want a Tea Party Alberta style in your future, you have to get informed and engaged. I suggest you start looking for and supporting progressive candidates, or better yet, become a progressive political candidate yourself. I strongly urge you to join whatever political party you feel most at home in and start working for whatever candidates that comes closest to reflecting your values.
Many progressives in the Reboot Alberta citizen’s movement are already doing this in the forthcoming civic and school board elections. This is good but we also need to get geared up for the next provincial election too. There will be more on that in later posts-for now a word to the wise is all I am suggesting. There is no time to waste. Hope is not a strategy and denial is not an option.
There are allegations that a lot of misinformation being spread by Mr. Beck including suggestions President Obama was not prepared to meet Tony Hayward the British Petroleum CEO because he was “a white CEO.” Beck apparently is also saying the American progressive movement is a “cancer” that was “designed to eat the Constitution.”
The enraging of vulnerable and fearful people in the Tea Party has been effective in mobalizing them for the November elections in the States. The “enthusiasm gap” which is the difference between positive feelings Republicans have for their candidates versus the same for Democrats is a 35 point spread in favour of the Republicans.
The conclusion is “...many progressives, liberals and Democrats are in denial, not tuned in to what is happening in Tea Party-land.” There is a concern that the money and machine behind the otherwise kooky and incoherent rage of Tea Party supporters "...is a powerful cartel of right-wing interests with very deep pockets...(and) a cabal of high-priced political operatives and lobbying groups....”
We have not seen the Tea Party effects in Alberta ... yet. What is just as interesting is what if the progressive voice in Alberta is in denial too. If so the political culture and political power can be highjacked very easily as a result of continued indifference – never mind actual denial.
Alberta has been more of less socially progressive and fiscally conservative for a long time. The shift of focus as of late by the PC and the WAP has been to be conservative on social issues, loose on economic issues and narrow focused on environmental issues too. The progressive element is all but lost in the current Alberta political culture. The trend lines are not promising that positive progressive change will happen automatically.
I have said before that progressives live in their heads and Alberta is no exception. The old ethos of the Lougheed PCs is long gone and actually very much forgotten. If progressive continue to be distant and indifferent to politics and to the realities – not merely the possibilities – of a hard fundamentalist shift to the right in Alberta we will have ruined the possibility of a pluralist, progressive and inclusive province. Such a waste of the potential for our place in time and for us as a people going forward.
So if you don’t want a Tea Party Alberta style in your future, you have to get informed and engaged. I suggest you start looking for and supporting progressive candidates, or better yet, become a progressive political candidate yourself. I strongly urge you to join whatever political party you feel most at home in and start working for whatever candidates that comes closest to reflecting your values.
Many progressives in the Reboot Alberta citizen’s movement are already doing this in the forthcoming civic and school board elections. This is good but we also need to get geared up for the next provincial election too. There will be more on that in later posts-for now a word to the wise is all I am suggesting. There is no time to waste. Hope is not a strategy and denial is not an option.
Monday, July 05, 2010
Who Can Albertans Trust to Tell the Truth About Oil Sands?
The Quest for Truth in the Oil Sands is the title of the Todd Hirsch op-ed in today’s Globe and Mail. It captures much of the angst Albertans are feeling as citizens and the owners of the oilsands. We know this from some of the values surveying we have been doing with Albertans in the last few years and more extensively in 2010. This survey was commissioned by OSRIN, the Oil Sands Research and Information Network out of the University of Alberta.
The subtext of Todd’s piece asks if the oil sands are an “economic bonanza” or an “environmental apolalypse.” There is so much spin and self-serving selection of fact that everyone know that the whole truth is not being told. Who can we trust and believe about what is happening in our oil sands these days? In Alberta today 89% of us believe the oil sands are either extremely important or very important to our future prosperity. Any government or industry that risks betraying our trust on oil sands development will face serious consequences from the voter and the public.
Progress is being made on the environmental front and a more rational approach to the pace and purpose of development is happening now too. There is more of a long term integrated view that is becoming the normative oil sands development model. This is in stark contract to the “damn the consequences” lets make a quick buck attitude that was so common in black gold rush of the recent past.
That said the facts are that conservation, habitat, air, water and reclamation concerns dominate the minds and values of Albertan around oilsands development. There is a sense that not enough is being done in these areas of concern to convince Albertans that our government or our industry tenants “get it” about how we want this resource developed.
The politics and policy approaches to oil sands development are still mired in mendacity, mediocrity and even the mundane. We are giving the resources away as we trade reasonable royalty rates in exchange for short term jobs or to appease industry threats that investment will dry up. Our environmental laws are not as good as we tout and our enforcement has been lack lustre. That is true notwithstanding the recent successful Syndrude prosecution of 1600 migrating ducks who drowned in tailings ponds due to corporate negligence.
Corporate and government communications efforts are focused mostly on PR positioning and not about sincere efforts at communicating and solving the problems. There are efforts being made and progress is being achieved but we don’t seem to hear or even believe those stories and when we do we sense they are mostly self-serving. We get snippets of stories but it seems the culture of spin is so pervasive that we just can’t bring ourselves to trust any good news about the oil sands. It is truly sad that the level of skepticism and cynicism about the oil sands is so endemic in Alberta and beyond these days.
Even the recent effort by the Alberta government to score a media coup with the Premier’s Letter to the Editor in the Washington Post has some interesting twists and turns. I applaud the efforts of the Premier to get out there and start telling the Alberta oil sands story in a broader context. Unfortunately the Washington Post Editor did not see the newsworthy merit of the letter saying it was more about “Canada Day than anything new.” So the province bought the newpaper space to promote their message instead. Even a cursory read of the Premier’s letter shows how wrong that “Canada Day” perception was about the content and context of the Permier’s letter. Still such a newspaper ad looks like the kind of boiler-plate damage control apologizing advertising we always see from businesses that screw up. Earned media is more believable than purchasing advertising space as a way to get a messgage out any day. But you still gotta do what you gotta do to try and communicate I guess.
I really applaud the Premier’s points about the safe, secure, reliable energy supply from the Alberta oil sands to the States – and the fact we are the largest suplier of oil to the Americans. That is a critical fact that is not well understood or appreciated by the Americans...and their ignorance is largely our fault.
As for GHG and other environmental issues, they are critical concerns but they need some context, like the Premier’s “letter” provided. If the entire value chain costs of oil sands development is considered and compared to entire value chain of other oil sources like Saudi Arabia, Venezuela, Nigeria, Angola and Algeria then the dirty oil tag on Alberta’s oil sands is not justified. All fossil fuels are dirty to varying degrees but to focus only on certain aspects of the oil sands in isolation and to ignore the greater political, environmental, human and social costs of other jurisdictions is a lobbying tactic that needs to be challenged.
Alberta is one of the few oil energy providers that have a democracy, the rule of law and stable currency and government. In addition there is only casual corruption in our culture compared to the rampant corruption in other supplier nations. You don’t have to worry about staff being kidnapped for ransom and you should not ignore the costs in human life in the internal conflicts in many other energy provider jurisdictions. Those costs are nonexistant in Alberta. I suggest the oil sands are by comparison is actually “cleaner,” than the sources form these other jurisdictions, all things considered. I may be right in that contention but that is still not good enough and Albertans know that too.
Getting back to Todd’s point about who are we to believe in the Babel about oil sands, there is a need for the truth the whole truth and nothing but the truth to be discussed in the public realm. We have to stop the focus on issues management, message framing and media massaging that thrives on reporting conflict and not about construtively informing the public and helping us get a handle on the issues and the implications.
Our recently complete conjoint research survey tracked 8 crucial values Albertans have around the development of the oil sands as the owners of the resource. The insight we gained adds to the dilemma and disconsternation of the government and the industry as they continue to be tone deaf over what Albertans really want attended to in the development of their oil sands.
Safe secure reliable supply to the American market is a given. No “atta boys” for stating the obvious. Technology as a means to overcome environmantal and other abuses is not seen as the only a valid mitigation strategy we need to use to overcome harmful affects of oil sands development. It is acknowledged by Albertans that technological solutions are the responsible and reasonable thing to do but not the only asnwer to the concerns. No “atta boys” for doing the obvious here either.
The rationalization of the pace of development that does not cause boom and bust cycles is also now to be expected of intelligent investors and our industry tenants. We need to be sure only those who deserve their social licence to operate in Alberta are given the responsibilty and opportunity to exploit this public resource. The pull out threats from some elements in the energy industry (not all) and the rapid retreat by the provincial government in response to the reasonable and rational royalty regime is the epitome of fear and collusion against the public interest. That kind of intimidation by the tenants has to stop too.
None of the actions by government or industry on royalties has been seen to be in the greater public interest, either long term or short term. Misleading messaging and school-yard style bullying was the rule of the day around royalties. And all it did was show Albertans who really runs the province...and they do so all too often behind closed doors. Not approprite behaviour in any way.
So I think Todd has struck a nerve and hit a nail on the head at the same time with his op-ed. So who can we trust and believe in the noise around oil sands development? Albertans have to believe in someone and trust that someone is serving the public interest. We are mature and wise enough as people to know there are real issues and they are complicated. We know we can handle bad news. It seems that is pretty much all we get now about our oil sands development anyway. I would like to call for more carity and comprehensive information to the public instead of the over-simplified pap we get now in the oil sands messaging. We need and deserve that kind of comprehensive candour. It needs to come from the province and the companies that are in the business of developing our oil sands.
In the meantime governments, as our proxy holders of our oil sands interests, and the energy industry, as our tenants, had better start thinking about public perceptions of their worthiness to govern and to justify a social license to operate with our public assets.
Safe to say, Albertans are not amused. In fact, we are tired of being bemused and abused by the PR machines and machinations of government and industry around oil sands development. We need a reason to believe and trust government and industry aroudn oil sands issues. We must have some serious evidence of their integrity, honesty, accountability, transparency, environmental end economic stewardship around oil sands development. The stakes are too important for all concerned. Failure is not an option for oil sands development for Albertan. However, failure is an option for government and energy companies if public opinion and perceptions continue to distrust and disbelieve them.
The subtext of Todd’s piece asks if the oil sands are an “economic bonanza” or an “environmental apolalypse.” There is so much spin and self-serving selection of fact that everyone know that the whole truth is not being told. Who can we trust and believe about what is happening in our oil sands these days? In Alberta today 89% of us believe the oil sands are either extremely important or very important to our future prosperity. Any government or industry that risks betraying our trust on oil sands development will face serious consequences from the voter and the public.
Progress is being made on the environmental front and a more rational approach to the pace and purpose of development is happening now too. There is more of a long term integrated view that is becoming the normative oil sands development model. This is in stark contract to the “damn the consequences” lets make a quick buck attitude that was so common in black gold rush of the recent past.
That said the facts are that conservation, habitat, air, water and reclamation concerns dominate the minds and values of Albertan around oilsands development. There is a sense that not enough is being done in these areas of concern to convince Albertans that our government or our industry tenants “get it” about how we want this resource developed.
The politics and policy approaches to oil sands development are still mired in mendacity, mediocrity and even the mundane. We are giving the resources away as we trade reasonable royalty rates in exchange for short term jobs or to appease industry threats that investment will dry up. Our environmental laws are not as good as we tout and our enforcement has been lack lustre. That is true notwithstanding the recent successful Syndrude prosecution of 1600 migrating ducks who drowned in tailings ponds due to corporate negligence.
Corporate and government communications efforts are focused mostly on PR positioning and not about sincere efforts at communicating and solving the problems. There are efforts being made and progress is being achieved but we don’t seem to hear or even believe those stories and when we do we sense they are mostly self-serving. We get snippets of stories but it seems the culture of spin is so pervasive that we just can’t bring ourselves to trust any good news about the oil sands. It is truly sad that the level of skepticism and cynicism about the oil sands is so endemic in Alberta and beyond these days.
Even the recent effort by the Alberta government to score a media coup with the Premier’s Letter to the Editor in the Washington Post has some interesting twists and turns. I applaud the efforts of the Premier to get out there and start telling the Alberta oil sands story in a broader context. Unfortunately the Washington Post Editor did not see the newsworthy merit of the letter saying it was more about “Canada Day than anything new.” So the province bought the newpaper space to promote their message instead. Even a cursory read of the Premier’s letter shows how wrong that “Canada Day” perception was about the content and context of the Permier’s letter. Still such a newspaper ad looks like the kind of boiler-plate damage control apologizing advertising we always see from businesses that screw up. Earned media is more believable than purchasing advertising space as a way to get a messgage out any day. But you still gotta do what you gotta do to try and communicate I guess.
I really applaud the Premier’s points about the safe, secure, reliable energy supply from the Alberta oil sands to the States – and the fact we are the largest suplier of oil to the Americans. That is a critical fact that is not well understood or appreciated by the Americans...and their ignorance is largely our fault.
As for GHG and other environmental issues, they are critical concerns but they need some context, like the Premier’s “letter” provided. If the entire value chain costs of oil sands development is considered and compared to entire value chain of other oil sources like Saudi Arabia, Venezuela, Nigeria, Angola and Algeria then the dirty oil tag on Alberta’s oil sands is not justified. All fossil fuels are dirty to varying degrees but to focus only on certain aspects of the oil sands in isolation and to ignore the greater political, environmental, human and social costs of other jurisdictions is a lobbying tactic that needs to be challenged.
Alberta is one of the few oil energy providers that have a democracy, the rule of law and stable currency and government. In addition there is only casual corruption in our culture compared to the rampant corruption in other supplier nations. You don’t have to worry about staff being kidnapped for ransom and you should not ignore the costs in human life in the internal conflicts in many other energy provider jurisdictions. Those costs are nonexistant in Alberta. I suggest the oil sands are by comparison is actually “cleaner,” than the sources form these other jurisdictions, all things considered. I may be right in that contention but that is still not good enough and Albertans know that too.
Getting back to Todd’s point about who are we to believe in the Babel about oil sands, there is a need for the truth the whole truth and nothing but the truth to be discussed in the public realm. We have to stop the focus on issues management, message framing and media massaging that thrives on reporting conflict and not about construtively informing the public and helping us get a handle on the issues and the implications.
Our recently complete conjoint research survey tracked 8 crucial values Albertans have around the development of the oil sands as the owners of the resource. The insight we gained adds to the dilemma and disconsternation of the government and the industry as they continue to be tone deaf over what Albertans really want attended to in the development of their oil sands.
Safe secure reliable supply to the American market is a given. No “atta boys” for stating the obvious. Technology as a means to overcome environmantal and other abuses is not seen as the only a valid mitigation strategy we need to use to overcome harmful affects of oil sands development. It is acknowledged by Albertans that technological solutions are the responsible and reasonable thing to do but not the only asnwer to the concerns. No “atta boys” for doing the obvious here either.
The rationalization of the pace of development that does not cause boom and bust cycles is also now to be expected of intelligent investors and our industry tenants. We need to be sure only those who deserve their social licence to operate in Alberta are given the responsibilty and opportunity to exploit this public resource. The pull out threats from some elements in the energy industry (not all) and the rapid retreat by the provincial government in response to the reasonable and rational royalty regime is the epitome of fear and collusion against the public interest. That kind of intimidation by the tenants has to stop too.
None of the actions by government or industry on royalties has been seen to be in the greater public interest, either long term or short term. Misleading messaging and school-yard style bullying was the rule of the day around royalties. And all it did was show Albertans who really runs the province...and they do so all too often behind closed doors. Not approprite behaviour in any way.
So I think Todd has struck a nerve and hit a nail on the head at the same time with his op-ed. So who can we trust and believe in the noise around oil sands development? Albertans have to believe in someone and trust that someone is serving the public interest. We are mature and wise enough as people to know there are real issues and they are complicated. We know we can handle bad news. It seems that is pretty much all we get now about our oil sands development anyway. I would like to call for more carity and comprehensive information to the public instead of the over-simplified pap we get now in the oil sands messaging. We need and deserve that kind of comprehensive candour. It needs to come from the province and the companies that are in the business of developing our oil sands.
In the meantime governments, as our proxy holders of our oil sands interests, and the energy industry, as our tenants, had better start thinking about public perceptions of their worthiness to govern and to justify a social license to operate with our public assets.
Safe to say, Albertans are not amused. In fact, we are tired of being bemused and abused by the PR machines and machinations of government and industry around oil sands development. We need a reason to believe and trust government and industry aroudn oil sands issues. We must have some serious evidence of their integrity, honesty, accountability, transparency, environmental end economic stewardship around oil sands development. The stakes are too important for all concerned. Failure is not an option for oil sands development for Albertan. However, failure is an option for government and energy companies if public opinion and perceptions continue to distrust and disbelieve them.
Sunday, July 04, 2010
Alberta Government Plays Oil Sands PR Games While Canadian Forest Industries Show Leadership
I have to say the front pages of the Edmonton Journal for the past while have been amazing. The stuff they are featuring is so much of what I am interested in for public policy and politics. Some of the stories about the Alberta Minister of Energy telling a Middle East audience that the dead Syncrude ducks is a media event promoted by ENGOS has been astonishing. He has shown an enormous sense of tone deafness as to what Albertans and the world are seeing happen in terms of how we are developing our vital oil sands resources.
Then the fact that the Premier can't get earned media in the Washington Post newspaper from a Letter to the Editor so he bought advertising space to run the content is telling. In the Social Media world paid advertising is a necessary part of an y effective communications campaign. That said, it is also well regarded as the price you pay for being boring. I will read the letter with interest. Some of the media coverage n the paid ad has been "earned media" and the content has mentioned some vital points but rejection of a Letter to the Editor of one of the most influential newspapers in the USA has to speak volumes about how un-newsworthy they saw the letter from the Premier.
Buy space to run a text message on the Friday before a long weekend in the USA is damage control. It is not and effective media strategy...but what is new for the $25m of propaganda programing the province perpetrated and cancelled early...again after being caught publishing misleading photographs of Alberta beaches.
Today's front page is reassuring and provocative in that it shows some conservationist, political and industry support to ensure the Canadian Boreal Forest is revered , respected preserved and respected as an intact and extensive ecosystem. I have much more to say about this later but for now, know that I worked for a few years on establishing a policy for biodiversity offsets in the Boreal forest to mitigate the habitat destruction of the oil sands development.
The forest industry also hired me in 2005 to help them understand what it would take to have them to be seen and valued as the preferred stewards of the public Boreal forest assets. We know that answer now and much is being done by the forest industry to deliver on that brand promise - in very difficult times.
There was a time when the forestry sector was the economic pariahs of corporate social responsibility. While not everyone in the industry is a stellar performer, many are now. The oil sands and conventional energy industry need to go to school on how be be worthy of a social license to operate as developers of the public's natural capital.
If we did not have the forestry industry in Canada these days, for purposes of setting a positive corporate social responsibility model, we would want to invent it. It is not all sweetness and light but the parties are on the right path and energy sector titans would do well to take a lesson from them and learn to be effective stewards and good tenants - not self-serving masters or their own universe.
The energy industry needs to be more concerned about the public interest and quit trying to bully government. Elections are coming and there is lots of evidence of changes in the air. Behind closed door deals with lame duck politicians is not a winning strategy to preserve a social license to operate in the public and shareholder interest any more. Time for real engagement by industry and the public and time to quit the behind the scenes games we see being played now.
So energy executive, take a forestry company leader to lunch and learn from them. You need to change your attitude just like they did.
Then the fact that the Premier can't get earned media in the Washington Post newspaper from a Letter to the Editor so he bought advertising space to run the content is telling. In the Social Media world paid advertising is a necessary part of an y effective communications campaign. That said, it is also well regarded as the price you pay for being boring. I will read the letter with interest. Some of the media coverage n the paid ad has been "earned media" and the content has mentioned some vital points but rejection of a Letter to the Editor of one of the most influential newspapers in the USA has to speak volumes about how un-newsworthy they saw the letter from the Premier.
Buy space to run a text message on the Friday before a long weekend in the USA is damage control. It is not and effective media strategy...but what is new for the $25m of propaganda programing the province perpetrated and cancelled early...again after being caught publishing misleading photographs of Alberta beaches.
Today's front page is reassuring and provocative in that it shows some conservationist, political and industry support to ensure the Canadian Boreal Forest is revered , respected preserved and respected as an intact and extensive ecosystem. I have much more to say about this later but for now, know that I worked for a few years on establishing a policy for biodiversity offsets in the Boreal forest to mitigate the habitat destruction of the oil sands development.
The forest industry also hired me in 2005 to help them understand what it would take to have them to be seen and valued as the preferred stewards of the public Boreal forest assets. We know that answer now and much is being done by the forest industry to deliver on that brand promise - in very difficult times.
There was a time when the forestry sector was the economic pariahs of corporate social responsibility. While not everyone in the industry is a stellar performer, many are now. The oil sands and conventional energy industry need to go to school on how be be worthy of a social license to operate as developers of the public's natural capital.
If we did not have the forestry industry in Canada these days, for purposes of setting a positive corporate social responsibility model, we would want to invent it. It is not all sweetness and light but the parties are on the right path and energy sector titans would do well to take a lesson from them and learn to be effective stewards and good tenants - not self-serving masters or their own universe.
The energy industry needs to be more concerned about the public interest and quit trying to bully government. Elections are coming and there is lots of evidence of changes in the air. Behind closed door deals with lame duck politicians is not a winning strategy to preserve a social license to operate in the public and shareholder interest any more. Time for real engagement by industry and the public and time to quit the behind the scenes games we see being played now.
So energy executive, take a forestry company leader to lunch and learn from them. You need to change your attitude just like they did.
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