Reboot Alberta

Friday, May 04, 2007

ForestEthics Responds to West Fraser on Woodland Caribou

ForestEthics has responded to the West Fraser Timber refutations around their allegations on their forestry practices around Woodland Caribou habitat in their recent YouTube released video.

Go to my posting of May 2 for some more context on this issue if you are new to this Blog.

The link is on the ForestEthics website. It is interesting that the Forest Ethics document was sent to me by West Fraser Timber.

What do you think Alberta? It is your forest after all!

Thursday, May 03, 2007

Harper Panders to Quebec and Parliament Goes Weird on the Doan Affair

I was the 12,220 person to sign the Save Shane Doan petition advising our Parliamentarians to grow up and get serious about their jobs. This calling Hockey Canada on the carpet is an inappropriate use of political power that was instigated by the Bloc who are feigning an alleged insult to francophone Canadians. The claim is that Team Canada captain Shane Doan said something offensive to a referee at a professional hockey game - wait for it - TWO YEARS AGO!!!. It was dealt with then as a disciplinary matter within the sport and found to be noting but an unsubstantiated claim. You have to ask yourself why this is coming up now and being framed as a national political issues for God's sake!!!

Harper - is this what you expected when you pandered in the last election to the Quebec "soft nationalists" and the ADQ supporters with your notion of a Quebec Nation? Is your thirst and thrust for power such that you will wantonly sacrifice the reputation a high profile citizen in professional sport who is representing our country internationally in sports not less. Is this the way you will govern with a majority? It is always going to be all about your personal power?

As for every other member of every other party in the House of Commons who signed on to this feckless fiasco - how utterly common of all of you. Shame on you!

Please join in and sign the petition and tell our political "masters" (sic) what you think about their priorities and perspectives on the world. I did and felt much better for it.

Here is part of the preamble to the petition to give you some context about what this is all about:

"During a late 2005 NHL Hockey game, it was alleged that Phoenix Coyotes forward Shane Doan directed an anti-French remark at the referee of that particular game. After an investigation by the NHL, Doan's name was cleared. Nearly a year and a half later, Doan is the captain of Team Canada at the World Hockey Championships. Amazingly on May 1 all four of Canada's political parties supported a motion in a session of the Canadian House of Commons requiring Hockey Canada to appear before a parliamentary committee and explain its choice of Doan as captain of the team.

While allegations along the lines of the 2005 one are no laughing matter, something isn't right here. It would appear as if a hockey player and the game itself may be being exploited for political reasons."

Wednesday, May 02, 2007

The Evolution of Ed Stelmach on a Smoking Ban in Alberta

Last May, the Campaign for a Smoke-Free Alberta submitted a survey to all of the PC leadership candidates regarding various tobacco control measures in Alberta.

In the early days of the leadership campaign, Stelmach initially signaled his resistance to provincial legislation, instead promoting education to reduce tobacco use.

However after several forums, citizen feedback, the strong positions of other candidates and increasing media profile for tobacco legislation, Stelmach submitted his reply to the Smoke-Free Alberta survey on November 1.

In the survey, Stelmach supported a tobacco sales ban in pharmacies and free votes on private members bills regarding smoking and tobacco marketing. He responded “no” to government legislation to make all workplaces completely smoke-free and a ban on powerwalls. He also responded “no” to a tobacco tax increase (which he eventually supported in the recent budget).

In the final week of the leadership campaign, Stelmach sent a letter to Smoke-Free Alberta stating “Let me be perfectly clear in my disapproval of smoking. I don’t smoke and I don’t like it. It has a tremendous cost to society in terms of health care.” He went on to say, “I support the use of preventative health programs to reduce smoking….”

His bottom line is, “I will encourage my caucus to debate further measures to reduce smoking and to support and champion their collective decision” and “I will support my caucus decisions—part of an open and inclusive government”.

It is worth noting that three major supporters of tobacco legislation—Dave Hancock, Lyle Oberg and Mark Norris—all endorsed Ed Stelmach in the final week of the leadership campaign. This likely contributed to Stelmach’s evolving consciousness and changing of heart on the issue. It also reinforces his message to promote “an open and inclusive government”.

This is not a new idea in Alberta. Unfortunately under Premier Klein the idea was killed 4 times during the policy development process, even though polls show that 84% of Albertans support a legislated province wide smoking ban. Banning smoking in public places and workplaces saves lives, saves money, and should even help improve health care access over time if we can all put more of an emphasis on wellness and prevention. Then tobacco related diseases will not be needing so much of our health care system's resources.

The Premier’s support of the tobacco tax increase in his first Budget as Premier is a very good sign that he is willing to “support and champion” his caucus’s decisions on this issue, especially considering that he initially opposed a tax increase in the Smoke-Free Alberta survey. The key here is that it will be a caucus decision in the final analysis. Now Albertan’s who want a wellness in addition to a health agenda have to make sure their MLAs know it.

Citizens have to return to exercising their power in a democracy between elections. This is a good issue to renew ones responsibility of active citizenship in a representative democracy. This legislation needs to be introduced and passed now. It has been far too long in coming.

So take a minute and call your MLA, or e-mail them or better yet, invest some time (and a stamp) and write and snail mail them a personal letter. Let them know why they must join you and support this initiative for a province wide smoking ban in public and workplaces throughout Alberta.

All the MLA contact information is at: http://www.electionsalberta.ab.ca/streetkey/skSearch.cfm

West Fraser and ForestEthics Square off on Caribou Habitat

The focus on the boreal forest is heating up again. This time it is a focus around the habitat of the Woodland Caribou and certain allegations being made by ForestEthics, an environmental NGO on YouTube. The allegations claim negative impacts on the Woodland Caribou due to forestry practices of West Fraser Timber Co. Ltd. in Alberta and B.C.

I have done some policy research work for the Alberta forest industry in 2005 focused on what the public expectations were around that industry sustaining and enhancing its social license to operate in the public forested lands. The second most important value driver amongst Albertans around what they expected of industry was the effective protection of wild life habitat.

The topic is timely and “hot.” ForestEthics and West Fraser obviously both know this is a very critical issue and not just grist for PR purposes. That said the medium is as interesting to me as is the message. The use of the Internet by ForestEthics is a significant move towards reaching a new and receptive audience for their message. MSM is not very much trusted any more and if this video were on broadcast television it would be seen as a “commercial” even if it came from an ENGO. On the Internet, it has the chance of being more “believable” and better received by a more influential audience, if you do it correctly.

There is a larger collection of issue oriented activists, well informed, knowledgeable and engaged “influentials” in the “netizens” group that tend to haunt the web. Industry has not caught on to this reality as yet and they ignore it at their peril.

Equally as interesting is the counter-activist approach being taken by West Fraser in response to the allegations. Usually such incidences have caused corporations to generate expensive full page newspaper ads with lots of feel good PR verbiage that come across as mostly self serving and staged. West Fraser has focused it messages on directly challenging the facts and representations in the ForestEthics YouTube video. This is a responds to the challenge and an invitation for the public to engage and learn more about the issues and the implications but to do so in a way that goes to testing credibility and authenticity of the messengers as much as the message.

As George Lakoff of the Rockridge Institute says, (and I paraphrase), “The facts while interesting, are almost totally irrelevant. It is how you frame the issues and activate values that make the difference in public opinion.”

There are clear facts about the plight of the Woodland Caribou and the species is undoubtedly under serious duress. What caused this and what is being done about it are more facts based. Who really “cares about the Woodland Caribou” is the framing context so far from what I have read. What is being done about the issues, both “good” and “bad,” is the values activation effort. That is what is really going on here between ForestEthics and West Fraser.

I applaud both sides for their initiativesand efforts on the issues. Now the public has to make up its mind. Our research involved over 3000 Albertans in the fall of 2005 and we know the issue of wildlife habitat is important to the public. It demands attention and resolution.

The process question about how we see moving forward on the issue is one that also interests me and it is also very important. Is it to be resolved in the old fashioned way by who is the most effective at didactics in a pure adversarial contest of key messaging and media positioning?

Or is it going to be about a more meaningful and inclusive dialogue that is presented and “sponsored” by authoritative, authentic people who are focused on finding the collective wisdom to design effective sustainable solutions? I am pulling for the latter and fully expect if that is what happens here the caribou, our environment and even our society will all be better for it.

In the meantime I have had the pleasure to meet some of the key individuals in ForestEthics and in West Fraser and know them to be quality and capable individuals. Time will tell how wise they (and we citizens are) can actually be about all of this and the many other critical environment issues we now face.

I will be following this story line as it evolves with great interest and will do my best keep you informed about its progress.

Tuesday, May 01, 2007

Workplace Deaths Increasing in Alberta - Improved Literacy is Part of the Solution.

The recent death of two Chinese contract workers at the Canadian National Resource Limited Horizon oil sands project has caused an interesting set of reactions, responses and concerns.

There are calls for an inquiry and threats of work stoppages to review of immigration policy and temporary worker policy. Occupational Health and Safety officials are on the job conducting an investigation. The Chinese Canadian National Council is invoking shades of the Chinese workers and the building of the CPR. Condolences are being expressed and some serious soul searching about the alarming increase in workplace deaths in Alberta. We had 149 work related deaths in Alberta in 2006. There were already 27 such death in the first two months of 2007, putting us on track for our workplace death rate to double in 2007.

All of this is activity, concern and reflection is necessary and expected under the circumstances. There is another significantly related issue that needs to be considered as well. That is the issue of literacy capacity in the context of worker safety. In the case of the Chinese workers what resources did they have in the form of translation services? Did they have safety information and training provided in their own language? These are literary related questions.

Literacy levels are emerging as a major concern in Alberta because every able bodied person is working full tilt. In complex industrial society, having “able bodied” workers is like water is to soup. It is essential but insufficient in and of itself. You also have to have a set of skills and a literacy capability a critical skill to do these jobs these days. This is critical if for no other reason than personal and co-worker safety.

This is a national problem but one that comes into sharp focus in the over heated labour starved economy of Alberta. Our literacy levels in Canada are being taken for granted but that is a luxury we can no longer afford. Studies show that 40% of Canadians don’t have the literacy skills needed to meet the ever-increasing demands of our complex and knowledge-based society.

This translates into growing concerns over reading, numeracy and problem solving skills. As we become more global and interdependent we will become more aware of a need for cultural literacy too. Not everyone can learn to read but we can all do better about improving our skills in the full range of modern literacy demands.

Without adequate literacy capacity individuals are not keeping current on new methods and procedures, operational requirements and safety issues. The very long hours we now see as the new normal increases risk factors. That coupled with the elevated risks inherent in less skilled workers who are being thrust into more complex situations, is a recipe for more disasters like the recent deaths in the oil sands.

There is also a growing gap between the highly literate citizens and the insufficiently literate people in Canada today. It is a serious, social cohesion, citizenship, economic, productivity, and workplace safety issue too. The “fix” for this problem is also low hanging fruit for improving our economic productivity and global competitiveness. Studies show for every 1% increased in literacy rates we get a 1.5% permanent boost in GDP. That is about $3.5B increase in wealth creation just in Alberta. It is now obvious for reasons of personal safety and future prosperity we must improve our literacy rates across the board in Canada.