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Monday, November 06, 2006

“Send ‘Em A Message” Survey Update #2

We are at the end of week 2 of the Send ‘Em a Message Survey on Policy Channel.

The analysis done of the top relative priority issue still shows the Managing the Environment is #1 with a weighted score of 22.88 – twice as high as the next priority issue Ensuring Access to Quality and Timely Healthcare weighted at 11.45. The 3# issue of Focussing on Quality Education K-12 with a weighted scoring of 10.04.

This priority is reflected in the recent Ipsos Reid traditional national poll results pegging 26% of Canadians saying the environment is the top priority issue that Canada’s leaders need to pay attention to. Ipsos Reid notes this is the first time since 1990 the Environment is the top priority issue for Canadians. The times they are a changin'.

Last week we reported Managing Growth and a Diversified Value Added economy and the third and fourth. Things have changed. Scoring in #3 position is a Quality K-12 Education and Managing Growth is now weighted as #4. Diversification and Value Added Economy has fallen down to #8 in the weighted score ranking.

Continuing at the very bottom of important issues in the survey are Lowering Taxes and Resolving Problems Facing Aboriginal Albertans. Both of these are recently identified with Dr. Oberg’s campaign. He is big on tax cuts in his policy. No new voter traction will be coming from an Oberg promise to lowering taxes according to this weeks survey results.

Aboriginal Albertan’s issues are not on the radar screen of Albertans in this leadership campaign. They will have to do more than just a candidate endorsement to get some traction and momentum on their issues for any candidate endorsement to make a difference to the voting intentions of the rest of Alberta.

Responses continue to come into the Send ‘Em a Message survey but participants are mostly from Edmonton and Calgary and region. We will be reaching out to rural Albertans this week to get more participation from them. It will be interesting to see how that changes anything in the survey results. We know from Environics Research work that rural and urban Albertans hold the same social values but the intensity and priority might be different. Time will tell. Take the time and do the survey and come back to this Blog for a further updates and commentary on the survey findings.