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Wednesday, September 30, 2009

Why "Green Oil" the Book!


Every now and then you get an idea that just won't go away. That is what happened to Satya Das, my business partner in Cambridge Strategies Inc. The idea for a book by an Albertan about the world's addiction to fossil fuels, how to get off the addiction when in the face of climate change kept rolling around in his mind.


So he wrote a book based on this thoughts and explorations around this conflict of values and he called it "Green Oil: Clean Energy for the 21st Century?" The goal of the book is to change the Question Mark to an Exclamation Mark..


The changing dynamics of the big engineering model that is used to overcome the limits of nature versus the natural capital model of working within natural resources and limits and as stewards for future generations is the overarching question behind the book.




You can also buy it in paperback at independent bookstores. In the spirit of green, the print copies are Rainforest Alliance Certified and Forest Stewardship Council Certified.


We are encouraging feedback on the book and the issues it raises at http://www.greenoilbook.com/ as well. So go there and join the conversation.